Natalie Griffith – Head of PMM, Horizon Worlds Cross-Screens Content, Meta

Following Facebook’s acquisition of Unit 2 Games, Natalie continued to head up the brand, marketing and communications strategy and execution for games creation and publishing platform Crayta. Working as a key part of the live operations teams, and the studio’s management team, she oversaw brand reputation, product promotion, user acquisition and retention, content creation, and community management. Following the sunset of Crayta at the start of 2023, she now leads content go-to-market and growth strategy for Meta’s metaverse experience building offering Horizon Worlds as it launches on to new screens surfaces including web and mobile.