Rich is the co-founder and MD of Fourth Floor Creative, a fast-growing creative agency that works with online creators to set-up high-quality commercial deals and premium services, enabling them to get on with making amazing videos and livestreams. Rich has spent over 20 years working in the media, much of it running media brands in the videogames sector. For the past five years, he’s worked with YouTube phenomenon the Yogscast, dubbed the ‘UK’s kings of YouTube’ by the BBC. Fourth Floor Creative was set up in partnership with the Yogscast. Rich is also a visiting professor at Sunderland University, consulting on new media trends.