Neil joined HeyHuman in 2008. He established the agency’s strategic offer and developed its new positioning, built on the agency’s proprietary study into new brand relationships.
Neil has led, launched and re-positioned agencies in the UK and in Europe, including being a Board member of Rainey Kelly Campbell Roalfe/Y&R, Strategic Planning Director of The Farm and Managing Partner of Rapp.
Ten years into his agency career, he undertook an MA in creative writing/semiotics at Brunel University. As he delved further into semiotics he turned to neuroscience and the user-friendly discipline of neuromarketing.
He’s since harnessed that to inform HeyHuman’s BrainKind approach to creative and understanding of the relationships people have with brands. Neil has a firm understanding of what people actually want from a brand and the business acumen to deliver it to them.
Neil also speaks and reports back on neuroscience from global conferences such as SXSW, Digital Enterprise Festival, Chartered Institute of Marketing.