Alex has lived and worked in Leamington making video games since 1996 as a programmer and a designer. His first job was at Codemasters; he was a founding member of FreeStyleGames (now Ubisoft Leamington) where he co-created the DJ Hero franchise; he co-created the ground-breaking Gamer Camp workplace simulation MSc / MA courses at Birmingham City University; and co-founded Arch Creatives, a local indie game development hub / co-working space. darbotron ltd. is currently working on a narrative road trip game called Road to Guangdong.